of using this knowledge to develop more effective marketing strategies and tactics. CREDIT: THREE SEMESTER HOURS.
MKT 560: Marketing of Services. A detailed study of the unique characteristics and challenges associated with the marketing of services. Basic concepts such as intangibility, inseparability, variability, and perishability are introduced and discussed, and emphasis is placed on the implications of these concepts for designing effective marketing strategies for service firms. CREDIT: THREE SEMESTER HOURS.
NURSING
NUR 699 Advanced Statistics in Nursing. The purpose of this course is to review basic concepts of statistics and review use of statistics in nursing research. The course contains an overview of evidence based on practice and analysis of advanced research concepts in nursing. Primary focus on research in nursing practice. Graduate Nursing Elective. CREDIT: THREE SEMESTER HOURS.
NUR 700 Advanced Pathophysiology. The purpose of this course is to provide the advanced practice nurse with knowledge of normal physiology and alterations in physiology in individuals across the life span. The focus is theory and research applicable to organ systems and cellular events. Emphasis is on regulatory and compensatory functions in health and in pathophysiological conditions. This course serves as a transition from the advanced practice nurse with the basic medical sciences to clinical medicine. The goal is to establish a knowledge base for various clinical problems encountered in internal medicine and will review the fundamental concepts of pathophysiology in the clinical setting. Prerequisite: Admission to BSN-DNP program. CREDIT: THREE SEMESTER HOURS.
NUR 701 Analysis of Advanced Nursing Practice. This course is designed to provide students with opportunities to explore contemporary issues in health care delivery that affect the process and/or outcomes of relevant to patient populations. Specific focus will be on: (1) health disparities, (2) barriers to care, (3) cultural competency and sensitivity, (4) cultural/SES influences on health and care delivery, (5) public health and health promotion models, (6) emerging infectious disease, (7) advances in healthcare, (8) environmental/occupational health concepts, and (9) the impact of global health on individuals/communities. Prerequisite: Admission to BSN-DNP program. CREDIT: THREE SEMESTER HOURS.
NUR 702 Epidemiology in Health Care. Epidemiology focuses on the distribution and determinants of disease frequency in human populations. This graduate-level course utilizes epidemiology as a method for examining problems of health and disease in the community. This application of epidemiologic methods to evaluate the distribution and determination of disease and other health problems will be a major focus of this course. Basic principles and methods of epidemiology are presented together with many of the