1 20.1 The RFP says that KSU has already partnered with an Online Program Manager. Is this solicitation intended to provide marketing support to those programs, or within a scope that's additional to the work of the Online Program Manager? Is the online program manager marketing its own programs? Solicitation is to provide support to the programs being developed in partnership with Our online partner.

2 20.1 Are the programs through the OPM already in the market? If so, could you identify those? What programs that aren't managed by the OPM are involved in this scope of this work? All programs are being developed or redeveloped in partnership with our online partner over the next three years. The list contains a combination of new programs, as well as existing KSU programs that are being redeveloped or transitioned from a traditional format to online. Programs at the following levels will all be developed over the first three years of the project - undergraduate certificates, multiple undergraduate programs, graduate certificates, multiple masters degrees, and two to three doctoral programs.

3 20.1 Can KSU identify the programs that are intended to launch in the Fall of 2024? Has there been any marketing effort already undertaken in support of the fall enrollments desired for those programs. If so, please describe? The final list of programs and courses will be available once the contract has been awarded.

4 40.2 The fiscal year goals listed (eg: 1000 learners for FY2025) — are those informed by previous research done by KSU? What is the alignment of that number to existing programs? vs. new programs that were developed by the OPM? Will any marketing for those programs be in the market before this contract is awarded? How are the future year goals informed? By what previous enrollment math? Enrollment milestones were developed in coordination with our online partners. KSU online should be considered as a clean-slate project so all enrollment projections are based on the new programs being developed or redeveloped in coordination with our online partner, and reflecting the stated goals of the KSU President.

5 40.2 A1 Who has determined to advertising strategy to be evaluated? Has KSU enlisted outside contractors/previously in this work? KSU has not enlisted other contractors for online program marketing. Strategy will be developed as a collaboration with Our online partner, university staff, and successful bidder.

6 40.2 A5 Which of the business processes for these online programs are owned by the College vs. other outside partners (like an OPM). Can this be clarified? All processes are owned by the University but managed in coordination with our online partners.

7 40.2 D1 What internal systems need to be integrated into the microsite? Can you identify the CRM brand and/or other specialized technologies to be integrated? KSU is seeking vendor input on these topics.

8 40.2 D1 Does the KSU have specific preferences relative to microsite hosting and or development platform of choice? What specific KSU IT requirements might exist that must be followed, per any project? KSU is seeking vendor input on these topics.

9 40.2 E5 What technology and/or people are currently working in any lead nurturing processes? Are the associated staff in-house employees or external contractors? Does the KSU team currently employ enrollment counselors who will followup with leads, etc? If so, what is the team structure? Our online partner is currently providing lead nurture on a smaller scale. The awardee of the RFP would need to work in coordination with our online partner.

10 40.2 Re: Cost Proposal: Marketing and Lead Generation Budget Estimates — Has KSU previously identified a target budget aligned with the stated enrollment goals above? Is it expected that the successful firm would manage that budget in the ongoing growth of the program if the firm has said capability? We are looking for each provider to submit their best plan to achieve the stated enrollment goals, which includes the budget they deem necessary to achieve those goals.

11 50.5 Re: Cost Proposal Content: Is the media spend estimate to be provided within the Cost Proposal or the Technical Proposal? And are any of the associated fees related to managing said campaigns to be included in the Marketing and Lead Generation Campaigns section of the proposal. Please clarify. All cost information is to be included in the cost proposal only.

VisionPoint

1 For the microsite / landing page will we provide the platform for delivery? Will we host it? Will we manage updates ongoing? If not, please provide as much detail as you can. What platform? Who will manage the site day to day? Vendor should make what they perceive as best recommendations on this front.

2 Will the microsite replace the admission part of the site? Suppliment? Please explain the relationship to the rest of the site. This would be a supplement to the primary KSU website, not a replacement for anything on the current KSU website.

3 How many pages do you envision the microsite including? Vendor should make what they perceive as best recommendations on this front.

4 Do you need SEO content development for the microsite? Yes.

5 On the off-chance we misunderstood the phrase "microsite" are you alluding to landing pages to support the paid media efforts? We are referring to microsites and landing pages as separate items.

Net Natives

1 40.2 D Which CRM (e.g., Slate, Salesforce, etc.) would the selected vendor need to integrate with? The university is currently vetting options on this front.