Addendum #1 RFP 24-02 Kentucky State University - Vendor Questions and Answers

Vendor Name Question Response

Emerge Education Q# Section

1 20.1 Section 20.1 of RFP 24-02 states that "The University will launch a number of fully-online, undergraduate and graduate degree programs in the fall of 2024." Approximately how many programs will be launched? Additionally, what programs is Kentucky State University planning to launch? Developing a large number of program-specific strategies and assets could take a large portion of the budget so understanding the University's prioritization of programs is also The final list of programs and courses will be available once the contract has been awarded. The vendor should be prepared to scale up or down and to customize for different program offerings depending on the evolving needs of the institution.

2 40.2 Thank you for providing the University's online program enrollment goal of 3,000 broken down by fiscal year in section 40.2. Can you elaborate on how this goal was determined? Based on a market analysis from the online program management partner and university staff. Overall goal based on University enrollment goals

3 10.7 When is the expected or approximate contract award date for RFP 24-02? In what timeframe does the University anticipate actual service delivery to begin? April 1, 2024

4 40 What is the expected or estimated annual budget for RFP 24-02? Or, at least a range? Can the University provide an estimated budget percentage split by marketing channel? Budget should be proposed by the vendor based on the scope of work and enrollment goals outlined in the RFP.

5 40 With whom will the awarded contractor work from the University or the University's providers/vendors? Our online partner and university online staff.

6 40 What marketing tactics has the University invested in for their existing programs? And which have been the most productive? What enrollment strategies does the University use for their existing programs? And which have been the most productive? This RFP is for a newly launched online program, the successful bidder will propose innovative marketing strategies appropriate for an HBCU.

Eduvantis

1 - Can you provide the projected media budget or media budget range (e.g. not less than Xor greater thanY in media spend) for this SOW? Budget should be proposed by the vendor based on the scope of work and enrollment goals outlined in the RFP.

2 10.5 This section states "Should a vendor object to any of Kentucky State University's standard terms and conditions or provisions of the solicitation, that vendor must specifically identify the deviation and must propose specific alternative language that could be acceptable to the University." Where in the proposal response should we include these exceptions to the terms and conditions? Generally, a cover letter of submittal is included identifying any deviations. Be aware that deviations may be cause for rejection of your offer.

3 40.2 E Does the university own the ad accounts on Google, Facebook, LinkedIn, and other platforms that were used for marketing in the past, or is the selected agency expected to create new ad accounts to host the campaigns? New accounts should be created specific to the online program.

EAB

1 10.7 Can KSU please provide the decision timeline for this RFP? Goal is to award a contract by April 1, 2024

2 50.4 Are you willing to accept an electronic signature in lieu of a wet ink signature on all forms? Electronic Signatures are acceptable.

3 50.4 Are you willing to accept an electronic submission in lieu of the hard copies? If not, will KSU accept responses on a USB shipped to your location (no hard copy provided) to reduce the public locations respondents are required to visit in order to submit a response? Electronic submissions are not permissible as per section 50.3. KSU does not have an online bid portal. Email submissions shall be rejected. Please refer to Section 50.3 for submission instructions.

4 40.2 Can KSU please elaborate what you are looking for in terms of benchmarking against competitors regarding section A. Enrollment Audit? We are requesting an evaluation of how KSU online compares to perceived primary competition in the online space.

5 40.2 What 5 programs are your highest priority and why? KSU's final program list will be announced at a later date. Its highest priority programs will reflect market needs and enrollment opportunities.

6 50.5 Has KSU identified a budget for this initiative, and if so, is it possible to share? Is there a price above which proposals would not be accepted? Budget should be proposed by the vendor based on the scope of work and enrollment goals outlined in the RFP.

7 40.2 Is there an incumbent providing similar services to your institution? If yes, then please name the incumbent. If yes, then can you describe why you are proceeding with an RFP to procure services? Are there different / new services you'd like a new vendor to provide? Some of the services for this RFP are currently being provided on a smaller scale by our online partner. The size and scope of the enrollment goals require a new RFP to be issued for these expanded services.

8 40.2 Can you provide annual inquiry, completed application, and enrollment data for each of the programs that would be marketed for the past 2-3 years? Not available, this is a new program.

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