The Contractor will oversee its network of agents located in different regions through its global platform. These agents will directly approach potential students and assist them in selecting academic programs, completing admission applications, enrollment procedures, and providing logistic advice.
The Contractor will:
Collect and import all (roughly 2 000) inbound leads into a Customer Relationship Management (CRM) system immediately upon receipt;
Contractor will collaborate with the enrollment team of KSU to achieve a conversion rate of 40% or higher for the aforementioned applications, resulting in an increased number of enrolled students;
Engage in proactive outreach efforts, including outbound emails, calls, and text messages, with the aim of converting inbound leads into successful enrollments;
Comprehensive records of student progress will be maintained to facilitate seamless continuation of their academic journey into subsequent semesters;
Engage in communication with the University to acquire precise and pertinent information regarding marketing materials;
Furnish its agents with comprehensive details regarding KSU academic offerings, competitive pricing and quality, campus lifestyle, and surrounding community;
Agents will engage in the identification of potential students;
Agents will provide guidance and support to prospective students in identifying a program that aligns with their academic and career goals
The contractor will provide support to prospective students throughout the admission process.
The Contractor shall devise a set of procedures to enlist and register students for every term in both the fall and spring semesters, as well as each summer term. Enrollment efforts will be monitored by the Contractor to ensure that optimal timing and implementation are followed for achieving the best results. The enrollment process will be carried out in a streamlined manner through effective collaboration with the representatives and offices of the University.
Marketing efforts will encompass emerging technologies and social media tactics, along with effective modern advertising strategies that are appropriate for reaching international students. All sales-related outreach endeavors, including but not limited to inbound lead calls, texts, and emails, will be meticulously recorded within the organization's Customer Relationship Management (CRM) system.