Kentucky State University is a public, comprehensive, historically black land-grant University serving approximately 1,900 full-time and part-time students from around the world. The University is located at 400 East Main Street Frankfort, Kentucky. The University's 914-acre campus includes a 311-acre agricultural research farm and a 306-acre environmental education center.

Dr. Koffi Akakpo currently services as president of Kentucky State University. The University's vision is to prepare today's students as global citizens, lifelong learners and problem solvers. Kentucky State University is positioned to drive outcomes to enable the intended future of students through entrepreneurship, innovation, and social impact.

Kentucky State University is seeking proposals from a marketing provider to deliver a comprehensive plan and assets for a full suite of Digital Marketing and Advertising Services, including processes that guide and inform students' experience in the enrollment funnel. The recruitment strategies and tactics should promote the School of Nursing, the MBA program and other programs under the University. The plan and assets will be developed after a thorough point-for-point assessment of the institution's existing efforts, strategies, and resources in the areas of marketing and enrollment.

The University will launch a digital campaign with the goal to increase enrollment for the fall of 2024 and Spring 2025. Submitted proposals should align with this timeframe.

The University's acceptance of the vendor's offer in response to the solicitation, indicated by the issuance of a contract award by Kentucky State University, shall create a valid contract between the Parties consisting of the following: