the project, the contract period, the name of contact person(s) directly involved in the project along with an e-mail address and phone and fax numbers.

Provide a performance timeline based on the information presented in the Scope of Work that includes all segments of your proposed work.

The offeror will submit a cost proposal on the attached form.

Kentucky State University's goal is to launch a digital marketing and advertising campaign with several undergraduate and graduate programs with enrollment growing to 3,000 students within 4 years.

The offeror should propose amounts required to finance the marketing and lead generation efforts necessary to meet the stated enrollment goals.

The offeror should propose a fee for service model. Revenue sharing models will not be considered.

Information about Kentucky State University's financial profile can be found in the audited financial statements, available at the following link: https://www.kysu.edu/finance-and-administration/

All proposals become the property of Kentucky State University. The successful proposal shall be incorporated into the resulting contract by reference.

Prior to the date specified for receipt of offers, a submitted proposal may be withdrawn by submitting a signed written request for its withdrawal to the Buyer.

Each qualified vendor shall submit only one (1) proposal. Alternate proposals shall not be allowed. Failure to submit as specified shall result in a non-responsive proposal.

Any Addenda or instructions issued by the Buyer prior to the proposal deadline shall become a part of this RFP. Such addenda shall be acknowledged in the Proposal. No instructions or changes shall be binding unless documented by a properly issued addendum. It is the vendor's responsibility to check the web site for any modifications to this solicitation.

Bidders are cautioned to allow adequate delivery time to ensure timely delivery of bid proposals. Late bid proposals are ineligible for consideration.