Proposed Plan of Work – 350 points

Market Strategy

• oDescribe how your company will approach the market strategy outlined in the scope of work.
• oHow does your company create messaging and branding aligned with the strategic marketing plan of the University and program-specific attributes?
• oWhat type of marketing services would your company provide for Kentucky State University's programs to generate quality prospective students?
• oWhat experience or areas of strength does your company have in higher education marketing (national and international) that would lead to strong enrollment growth for Kentucky State University?
• oDoes your company engage in cross selling leads to other partners without consent from Kentucky State University?
• oHow will you conduct outreach to attract communities of color to the institution?

• Microsite/Landing Pages

• oDescribe your approach to each step outlined in the scope of work for the Microsites/Landing Pages.
• oIdentify any additional steps or approaches your company would recommend and why.
• oIdentify any steps or tasks your company would propose altering or eliminating.

• Marketing and Lead Generation Campaigns

• oDescribe your approach to each step outlined in the scope of work for the Marketing and Lead Generation Campaigns.
• oIdentify any additional steps or approaches your company would recommend and why.
• oIdentify any steps or tasks your company would propose altering or eliminating.

Lead/Application Nurture Process

• oDescribe your approach to each step outlined in the scope of work for the Lead/Application Nurture Process.
• oIdentify any additional steps or approaches your company would recommend and why.
• oIdentify any steps or tasks your company would propose altering or eliminating.

References – 50 points

Provide a list of at least three (3) contracts of a size and scope similar to the work described herein that the offeror has performed during the last three years. Include a brief description of