Describe how your company will approach the market strategy outlined in the scope of work.
How does your company create messaging and branding aligned with the strategic marketing plan of the University and program-specific attributes?
What type of marketing services would your company provide for Kentucky State University's programs to generate quality prospective students?
What experience or areas of strength does your company have in higher education marketing (national and international) that would lead to strong enrollment growth for Kentucky State University?
Does your company engage in cross selling leads to other partners without consent from Kentucky State University?
How will you conduct outreach to attract communities of color to the institution?
Describe your approach to each step outlined in the scope of work for the Microsites/Landing Pages.
Identify any additional steps or approaches your company would recommend and why.
Identify any steps or tasks your company would propose altering or eliminating.
Describe your approach to each step outlined in the scope of work for the Marketing and Lead Generation Campaigns.
Identify any additional steps or approaches your company would recommend and why.
Identify any steps or tasks your company would propose altering or eliminating.
Describe your approach to each step outlined in the scope of work for the Lead/Application Nurture Process.
Identify any additional steps or approaches your company would recommend and why.
Identify any steps or tasks your company would propose altering or eliminating.
Provide a list of at least three (3) contracts of a size and scope similar to the work described herein that the offeror has performed during the last three years. Include a brief description of