detailed audit report recommending steps to enhance the competitiveness of organic marketing strategies. Steps include:

1. Content strategy (relevance, variety, distribution).
2. Creative assets
3. Digital marketing campaigns
4. Search engine presence.
5. Analytics and measurements.
6. Brand consistency.
7. Regulatory compliance.

D. Marketing and Lead Generation Campaigns

Overview and Work Product: Vendor will create an effective marketing strategy using various channels to connect KSU to prospective students in ways that minimize costs and maximize conversions. The vendor will deliver customized ad campaigns, enhanced tracking tools, fully integrated data flow, and ongoing campaign management as part of this process.

Steps include:

1. Develop customized ad sets for delivery on multiple digital platforms and paid search media campaigns.
2. Identify effective placement that results in desired outcomes.
3. Include website landing page design to ensure lead is not lost.

Evaluation Criteria – 1000 points possible

Company Profile – 100 points

Describe the offeror including, size, areas of specialization expertise, client base and any other pertinent information in a manner where the evaluation committee may reasonably formulate a determination about the stability and strengths of the offeror.

Company Personnel – 100 points

State the name, the title or position, and telephone number of the individuals who would have primary responsibility for the project resulting from this RFP. Disclose who within the firm will have prime responsibility and final authority for the work under this contract. Attach a current resume for each individual. Describe the proposed process for personnel changes during the term of the agreement.

Experience – 100 points

Indicate the experience the offeror has in consulting as described in the Scope of Work. Describe any additional experience that would substantiate and enhance the qualifications of the offeror in regard to the performance of a contract resulting from this solicitation.