The University's overall enrollment goal is 3,000 students for the 2024-2025 academic year.

A. Campaign Parameters

Overview and Work Product: The experienced firm will deliver a Digital Marketing and Advertising Strategy and Campaign targeting a diverse population of individuals interested in pursuing additional education specifically in Nursing, Business (MBA), Engineering, Social Work, and/or other Schools at KSU.

Steps include:

1. Review of advertising strategy and planning.
2. Content creation, review, approval
3. Search Engine Optimization
4. Implementation and traction
5. Analytics and reporting

B. Strategy

Overview and Work Product: The firm will deliver a Marketing and Advertising Strategy that provides KSU with specific recommendations and marketing services for growing enrollments in identified programs. Steps include:

1. Target individuals with: an associate's or bachelor's degree, working professionals searching for jobs and higher education opportunities or first-time students interested in higher education opportunities:
2. a.For the School of Nursing: CNAs, RNs, BSNs, Home Health Aids
3. b.For the MBA program: Administrative, Business and Finance, Government Employees, Sales, and Law
4. C.For the School of Engineering: Manufacturing Engineering Technology, Biological and Agricultural Engineering, Cybersecurity
5. d.For the School of Social Work: BSW, Human Services, Case Workers, Probation Officers, Behavioral Health, Substance Abuse Counselors
2. Recommend and have the ability to provide a set of proven and cost-effective marketing strategies across multiple channels (social media, paid search, media partners, etc.).
3. Suggest optimal audience segmentation, aligned with institutional needs and priorities, including goals, budget, and demographics.
4. Provide a proforma detailing costs and expected ROI.

C. Media Tactics

Overview and Work Product: Vendor will provide , content strategy and engagement tactics to identify opportunities for increasing awareness. This should culminate in a