The University's overall enrollment goal is 3,000 students for the 2024-2025 academic year.
Overview and Work Product: The experienced firm will deliver a Digital Marketing and Advertising Strategy and Campaign targeting a diverse population of individuals interested in pursuing additional education specifically in Nursing, Business (MBA), Engineering, Social Work, and/or other Schools at KSU.
Steps include:
Review of advertising strategy and planning.
Content creation, review, approval
Search Engine Optimization
Implementation and traction
Analytics and reporting
Overview and Work Product: The firm will deliver a Marketing and Advertising Strategy that provides KSU with specific recommendations and marketing services for growing enrollments in identified programs. Steps include:
Target individuals with: an associate's or bachelor's degree, working professionals searching for jobs and higher education opportunities or first-time students interested in higher education opportunities:
For the School of Nursing: CNAs, RNs, BSNs, Home Health Aids
For the MBA program: Administrative, Business and Finance, Government Employees, Sales, and Law
For the School of Engineering: Manufacturing Engineering Technology, Biological and Agricultural Engineering, Cybersecurity
For the School of Social Work: BSW, Human Services, Case Workers, Probation Officers, Behavioral Health, Substance Abuse Counselors
Recommend and have the ability to provide a set of proven and cost-effective marketing strategies across multiple channels (social media, paid search, media partners, etc.).
Suggest optimal audience segmentation, aligned with institutional needs and priorities, including goals, budget, and demographics.
Provide a proforma detailing costs and expected ROI.
Overview and Work Product: Vendor will provide , content strategy and engagement tactics to identify opportunities for increasing awareness. This should culminate in a