What type of marketing services would your company provide for Kentucky State University's online programs to generate quality leads?
What experience or areas of strength does your company have in higher education marketing (national and international) that would lead to strong enrollment growth for Kentucky State University?
Does your company engage in cross selling leads to other partners without consent from Kentucky State University?
How will you conduct outreach to attract communities of color to the institution?
Organic Marketing Audit
Describe your approach to each step outlined in the scope of work for the organic marketing audit.
Identify any additional steps or approaches your company would recommend and why.
Identify any steps or tasks your company would propose altering or eliminating.
• Microsite/Landing Pages
Describe your approach to each step outlined in the scope of work for the Microsites/Landing Pages.
Identify any additional steps or approaches your company would recommend and why.
Identify any steps or tasks your company would propose altering or eliminating.
Marketing and Lead Generation Campaigns
Describe your approach to each step outlined in the scope of work for the Marketing and Lead Generation Campaigns.
Identify any additional steps or approaches your company would recommend and why.
Identify any steps or tasks your company would propose altering or eliminating.
Lead/Application Nurture Process
Describe your approach to each step outlined in the scope of work for the Lead/Application Nurture Process.
Identify any additional steps or approaches your company would recommend and why.
Identify any steps or tasks your company would propose altering or eliminating.
References – 5 points
Provide a list of at least three (3) contracts of a size and scope similar to the work described herein that offer or has performed during the last three years. Include a brief description of the