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# KENTUCKY STATE UNIVERSITY RFP 24-02 ONLINE PROGRAM MARKETING ATTACHMENT C – COST FORM

Vendor Name: ___

The offeror shall propose amounts required to finance the marketing and lead generation efforts, as specified in Scope of Work Section 40.2, necessary to meet the stated enrollment goals incorporating the following services:


<table border=1 style='margin: auto; word-wrap: break-word;'><tr><td style='text-align: center; word-wrap: break-word;'>Cost per Deliverable</td><td style='text-align: center; word-wrap: break-word;'>Delivery Date</td><td style='text-align: center; word-wrap: break-word;'>Cost</td></tr><tr><td style='text-align: center; word-wrap: break-word;'>• Enrollment Audit</td><td style='text-align: center; word-wrap: break-word;'></td><td style='text-align: center; word-wrap: break-word;'></td></tr><tr><td style='text-align: center; word-wrap: break-word;'>• Go-to-Market Strategy</td><td style='text-align: center; word-wrap: break-word;'></td><td style='text-align: center; word-wrap: break-word;'></td></tr><tr><td style='text-align: center; word-wrap: break-word;'>• Organic Marketing Audit</td><td style='text-align: center; word-wrap: break-word;'></td><td style='text-align: center; word-wrap: break-word;'></td></tr><tr><td style='text-align: center; word-wrap: break-word;'>• Microsite/Landing Pages</td><td style='text-align: center; word-wrap: break-word;'></td><td style='text-align: center; word-wrap: break-word;'></td></tr><tr><td style='text-align: center; word-wrap: break-word;'>• Marketing and Lead Generation Campaigns</td><td style='text-align: center; word-wrap: break-word;'></td><td style='text-align: center; word-wrap: break-word;'></td></tr></table>

Provide attachments to support detail of fees.

The offeror shall propose a fee for service model. Revenue sharing models will not be considered.

Total Cost including Services & Expenses $___