21. Can you share the existing Microsite / Landing Page currently used for Lead Generation? Kentucky State University | School of Nursing and Health Sciences (kysu.edu) and Kentucky State University | School of Business (kysu.edu) and Kentucky State University | Home (kysu.edu)

Is the site currently managed by an in-house team or would this be something to be managed by the Agency selected through this RFP? The site is currently managed by a KSU team member.

Are you able to share any insights on your current lead generation process, and the spending on past paid campaign efforts? This is a new campaign.

Do you have an existing media partner / management agency or as part of this new project, the Agency selected will run the paid media campaign? The selected agency will run the paid media campaign.

Is a Budget or Budget Range for the requested Cost Deliverables for this project able to be provided? KSU will select the most creative campaign that centers the students and KSU's competitive advantage.

Market Strategy

Microsite / Landing Page

Marketing and Lead Generation Campaigns

Lead / Application Nurture Process

Is a Budget or Budget Range specifically for the Paid Media Campaign "Lead Generation Campaigns" portion of this project able to be provided? KSU will select the most creative and cost effective campaign. Please submit the best recommendation for the markets listed in the RFP.