How are you all defining success for the project? Increase in inquiries, applications submitted and enrollment. Is it related to the number of leads captured, impressions, etc.? Yes
Does the university have an overarching marketing strategy that outlines the brand's archetype, personality, or tone? No. The last marketing strategy was created in 2019.
Can the University share current and historical online student enrollment data, specifically, the number of new students and total enrollees at each degree level for the past three academic years? Current enrollment is 1300+; KSU online is in the development stages.
Does the University require any instructional design services? Not in the scope of this Project. If so, please describe in as much detail as possible (number of courses, timeline for development, new builds vs. refreshes, etc.)? n/a
If the University does not require instructional design services, does it have a detailed plan and timeline for course development? If so, can the University share it? If not, when will such a plan be developed? The programs listed in the RFP are current disciplines and are provided by KSU.
Does the University currently work with any vendors that provide the requested services? If so, are these vendors invited to respond to the RFP? If so, why is the University issuing an RFP? KSU does not currently have an incumbent agency.
The University specifies enrollment goals for online students. Can the University clarify if these enrollment targets are total students or new starts? Does the University have specific goals by degree level? n/a
Team Noting Numbers:
Digital marketing campaigns
Search engine presence.
Analytics and measurements.
To support response in the Proposed Plan of Work portion of the RFP... is the University able to share any past Campaign Info or Data on these key aspects? Yes, upon awarding the selected agency.
With the campaign deliverables, will the assets delivered be driven by an existing media plan or will that need to be developed by the chosen agency as well? Assets will need to be developed by the chosen agency. To develop appropriate costs, do you have a set number of deliverables in mind? KSU is open to recommendations.