What is your total budget or budget range you've identified for this project? KSU will select the most creative and cost effective campaign.

Can you confirm who the incumbent agency is, how many agencies you work with and if they will be tendering for this opportunity? There is no Incumbent Agency.

Who would you consider to be your top 5 competitors? University of Louisville, University of Kentucky, Eastern Kentucky University, Central State University and Tennessee State University, Morehead State and Kentucky Community and Technical College System

Outside of digital, what other media are you utilizing currently? Sponsor ads on KET-TV

What CRM does KSU currently use to manage activity? Target X and Salesforce

Are you able to provide photography and access to branding guidelines for asset development? Yes

What prompted release of the RFP at this time? We are being intentional with increasing awareness to current and potential KSU students - specifically about the Nursing, MBA, Engineering, Social Work programs.

What are your target geographic markets for recruitment? KSU is targeting prospective student inquiries as well as undergraduate and graduate enrollment for the School of Nursing, the MBA program, Engineering, Social Work and other programs to be determined by the University.

Please clarify: are current enrollment numbers at 1,900 and your goal is to reach 3,000 within 4 academic years (with the focus on majors listed), or for the 2024-2025 school year as listed before A. in 40.2? #3000 is the immediate goal growing to 6,000 for total enrollment at KSU each year.

Should vendors include proposed advertising/media spend in the budget, or do you have an existing ad spend budget? Include recommendations in the proposal.

Timing denotes: "The University will launch a digital campaign with the goal to increase enrollment for the fall of 2024 and Spring 2025." with RFP in motion now, when is the University looking to kick-off the work? When is the University hoping to have the Media Campaign Launch? If possible, KSU hopes to launch a campaign by September 2024.