THE ABCs: BRAND IDENTITY

STATEMENT OF FACTS

• KSU has “historically” been regarded as a leading HBCU.
• The campus has experienced declining enrollments.
• The recent presidential search press has been troublesome.

STRATEGIES FOR RESOLUTION

• Establish a high energy digital presence
• Reintroduce KSU to key media outlets (e.g., Editorial Boards)
• Monetize existing resources
• Identify more press-positive campus convenings
• Affirm presidential support of stakeholder groups
• Promote KSU within key networks and alliances
• Launch a recruitment campaign within key cities
• Target untapped governmental relationships
• Student FTE volume and brand ownership