Table 1. Definitions and Sample Statistics of Variables (N=3,406)
| Description of Variables | Mean | Std. Dev. | Min. | Max. |
|---|
| Pawpaw | Binary variable=1 if respondent chooses at least above somewhat likely (4) to sample pawpaw products, 0 otherwise | 0.62 | 0.48 | 0 | 1 |
|---|
| Sorghum | Binary variable=1 if respondent chooses at least above somewhat likely (4) to sample sorghum syrup products, 0 otherwise | 0.63 | 0.48 | 0 | 1 |
|---|
| Female | Binary variable=1 if respondent is female, 0 otherwise | 0.61 | 0.48 | 0 | 1 |
|---|
| Age | Continuous variable; years of age | 47.93 | 14.24 | 10 | 70 |
|---|
| White | Binary variable=1 if respondent’s race is white, 0 otherwise | 0.88 | 0.31 | 0 | 1 |
|---|
| Have kids | Binary variable=1 if respondent has kids under 18 years old at home, 0 otherwise | 0.35 | 0.47 | 0 | 1 |
|---|
| Education | Continuous variable; years of education | 14.37 | 2.14 | 8 | 18 |
|---|
| Income | Continuous variable; total yearly household income before tax ($ thousand) | 62.16 | 42.79 | 7.5 | 237.5 |
|---|
| Rural | Binary variable=1 if respondent is from countryside or farm, 0 otherwise (non-rural includes urban/suburban residence) | 0.16 | 0.37 | 0 | 1 |
|---|
| MO | Binary variable=1 if respondent is from Missouri, 0 otherwise (N=354) | 0.10 | 0.30 | 0 | 1 |
|---|
| KY | Binary variable=1 if respondent is from Kentucky, 0 otherwise (N=226) | 0.06 | 0.24 | 0 | 1 |
|---|
| TN | Binary variable=1 if respondent is from Tennessee, 0 otherwise (N=291) | 0.08 | 0.27 | 0 | 1 |
|---|
| WV | Binary variable=1 if respondent is from West Virginia, 0 otherwise (N=94) | 0.02 | 0.16 | 0 | 1 |
|---|
| VA | Binary variable=1 if respondent is from Virginia, 0 otherwise (N=385) | 0.11 | 0.31 | 0 | 1 |
|---|
| IL | Binary variable=1 if respondent is from Illinois, 0 otherwise (N=799) | 0.23 | 0.42 | 0 | 1 |
|---|
| IN | Binary variable=1 if respondent is from Indiana, 0 otherwise (N=395) | 0.11 | 0.32 | 0 | 1 |
|---|
| OH | Binary variable=1 if respondent is from Ohio, 0 otherwise (N=863) | 0.25 | 0.43 | 0 | 1 |
|---|