01
During the third quarter, KSU had a total of 37 stories covered by television news, 1,257,384 Nielsen viewers and a run time of one hour, 22 minutes and 31 seconds. The total calculated ad equivalency was $41,514. Of the 37 stories, 92 percent were positive and 8 percent were neutral.
| Month | Story Count | Ad Equivalency | Total Nielsen Audience |
|---|---|---|---|
| January | 21 | $19,181 | 693,906 |
| February | 8 | $9,736 | 285,212 |
| March | 8 | $12,597 | 278,266 |
Television Coverage
KSU was covered in 331 newspaper articles during the third quarter. Of those articles, 88 percent were positive, 11 percent were neutral and 1 percent was positive. The total ad equivalency was $649,774.80.
| Service County Area | Number of Articles | 3rd Quarter Comparisons | ||
|---|---|---|---|---|
| Anderson | 5 | 2008 | 2009 | |
| Fayette | 25 | Total Number of Articles | 465 | 331 |
| Franklin | 130 | Total Newspapers | 98 | 68 |
| Henry | 4 | Counties Covered | 89 | 61 |
| Jefferson | 41 | Ad Equivalency (rounded) | $751,457 | $649,775 |
| Owen | 0 | |||
| Scott | 4 | |||
| Shelby | 0 | |||
| Woodford | 1 | |||
| Total Articles in KY | 331 | |||
| Ad Equivalency | $649,774.80 | |||
Newspaper Coverage