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During the third quarter, KSU had a total of 37 stories covered by television news, 1,257,384 Nielsen viewers and a run time of one hour, 22 minutes and 31 seconds. The total calculated ad equivalency was $41,514. Of the 37 stories, 92 percent were positive and 8 percent were neutral.
| Month | Story Count | Ad Equivalency | Total Nielsen Audience |
|---|
| January | 21 | $19,181 | 693,906 |
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| February | 8 | $9,736 | 285,212 |
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| March | 8 | $12,597 | 278,266 |
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Television Coverage
KSU was covered in 331 newspaper articles during the third quarter. Of those articles, 88 percent were positive, 11 percent were neutral and 1 percent was positive. The total ad equivalency was $649,774.80.
| Service County Area | Number of Articles | 3rd Quarter Comparisons |
|---|
| Anderson | 5 | 2008 | 2009 | |
|---|
| Fayette | 25 | Total Number of Articles | 465 | 331 |
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| Franklin | 130 | Total Newspapers | 98 | 68 |
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| Henry | 4 | Counties Covered | 89 | 61 |
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| Jefferson | 41 | Ad Equivalency (rounded) | $751,457 | $649,775 |
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| Owen | 0 | | | |
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| Scott | 4 | | | |
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| Shelby | 0 | | | |
|---|
| Woodford | 1 | | | |
|---|
| Total Articles in KY | 331 | | | |
|---|
| Ad Equivalency | $649,774.80 | | | |
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Newspaper Coverage
KSU Media Coverage
Third Quarter Report
January - March 2009