-33-
During the second quarter, KSU had a total of 46 stories covered by television news, 1,224,844 Nielsen viewers and a run time of two hours, 12 minutes and 17 seconds. The total calculated ad equivalency is $29,618. Of the 46 stories, 87 percent were positive, 10 percent were neutral and 3 percent were negative.
| Month | Story Count | Ad Equivalency | Total Nielsen Audience |
|---|
| October | 7 | $6,442 | 277,736 |
|---|
| November | 16 | $11,588 | 476,850 |
|---|
| December | 23 | $11,588 | 470,258 |
|---|
Television Coverage
KSU was covered in 279 newspaper articles during the second quarter. Of those articles, 90 percent were positive and 10 percent were neutral. The total ad equivalency is $413,244.77.
| Service County Area | Number of Articles | 2nd Quarter Comparisons |
|---|
| Anderson | 2 | 2007 | 2008 | |
|---|
| Fayette | 14 | Total Number of Articles | 375 | 279 |
|---|
| Franklin | 103 | Total Newspapers | 84 | 71 |
|---|
| Henry | 4 | Counties Covered | 72 | 60 |
|---|
| Jefferson | 31 | Ad Equivalency (rounded) | $543,795 | $413,245 |
|---|
| Owen | 0 | | | |
|---|
| Scott | 0 | | | |
|---|
| Shelby | 0 | | | |
|---|
| Woodford | 1 | | | |
|---|
| Total Articles in KY | 279 | | | |
|---|
| Ad Equivalency | $413,244.77 | | | |
|---|
KSU Media Coverage
Second Quarter Report
(October - December 2008)