Of those articles, 90 percent were positive and 10 percent were neutral. The university also was covered in 46 television news stories reaching a total Nielson audience of 1,224,844, for a total ad equivalency of $29,618. Of the 46 stories, 87 percent were positive, 3 percent negative and 10 percent neutral. The Communications/Publications Area's efforts included design and artwork for publications and other printed pieces; design and artwork for Land Grant, community and campus projects; marketing efforts; and 84 messages on the KSU electronic message board and 81 messages on the digital screens in the Student Center.

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