KSU Media Coverage
First Quarter Report
July – September 2009
Because of technical difficulties, the newspaper clipping service used by Communications was not available for reporting. The newspaper coverage account for the first quarter will be included in the January 2010 Board Report.
The television coverage was as follows:
Television Coverage
| Month | Story Count | Ad Equivalency | Publicity Value | Total Nielsen Audience |
|---|
| July | 26 | $14,746 | $44,235 | 1,043,383 |
|---|
| August | 13 | $ 5,524 | $16,572 | 677,334 |
|---|
| September | 19 | $14,815 | $44,445 | 793,021 |
|---|
During the first quarter, KSU had a total of 58 stories covered by television news, 2,513,738 Nielsen viewers and a run time of 53 minutes and 40 seconds. The total calculated ad equivalency was $35,085. The total calculated publicity value was $105,252. Of the 58 stories, 66 percent were positive, 15 percent were negative and 19 percent were neutral.
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