Kentucky State University
Division of External Relations and Development
Report to the Board of Regents
July 27, 2012
EXECUTIVE SUMMARY
During the period of July 1, 2011, to June 30, 2012, Kentucky State University received the annual giving amount of $2,654,121 from 772 contributors – corporations, foundations, individuals and organizations. The amount received for the Uniting Generations . . . Securing Futures – A Capital Campaign for Kentucky State University is $3,575,410.
The Office of Alumni Relations processed the following memberships: 538 annual/associate, 356 complimentary to new graduates, 294 life and 40 subscribing life for a total of 1,228 KSU National Alumni Association financial members, as of June 30, 2012. The K-Club has 24 members. There were mass mailings to alumni for the following purposes: Permanent Alumni Scholarship Fund solicitation (1,301 packages), Homecoming (8,548), K-Club (1,128), Classes in Reunion (4,181) and miscellaneous mailings (11,099). A total of 9,599 electronic communications have been sent. There were two new/revitalized alumni chapters, and the alumni association currently has 24 affiliate chapters.
Information Technology reports progress in the Banner System's implementation: Phase I (discovery and hardware installation) is 100 percent complete, and Phase 2, 2.5, 3, 4, 5 and 6 conversions are 100 percent complete. All modules have gone live as scheduled for 2011. IT has also distributed 142 new laptops to faculty; 49 were distributed to residence halls for student checkout. The campus computer labs received upgrades with a total of 156 new desktops: School of Business Lab, Education Lab, Behavioral and Social Sciences Lab, Athletics Lab, Student Center Lab and Academics With Attitude Lab. Ninety-four percent of the 2011-2012 service calls were completed.
Auxiliary Enterprise reports that housing occupancy was at 86 percent with 879 students at the end of the academic year.
Capital Planning, Construction and Facility Operations had 77 major projects in progress or pending.
The university was covered in 601 newspaper articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for the newspaper coverage of KSU was $7,070,440. The university also was covered in 170 television news stories reaching a Nielsen audience of 5,516,423 for a total ad equivalency of $79,846 or total publicity value of $239,522. Marketing efforts targeted the Frankfort, Lexington, Louisville and northern Kentucky markets.