PUBLICATIONS AND MARKETING STRATEGIC / MARKET IMPACT 2011-2012

ADVERTISING/MARKETINGMARKETTIME PERIODMARKET IMPACT
BillboardFrankfort – various locations in cityAnnual12,834,332 Impressions
1-64 near Frankfort Exit 58Annual12,096,000 Impressions
TV CommercialLexington1 Month88 percent reach*
Louisville1 Month82 percent reach*
Northern Kentucky1 Month35 percent reach*
Frankfort8 Months94 percent reach*
Airport DisplayLouisville International AirportAnnual3.4 million Passengers
Blue Grass Airport (Lexington)Annual414,721 Passengers

*Reach means the percentage of population who saw the commercial.

PUBLICATIONS (artwork and printed materials)

  • Development/Alumni Printed Materials – Materials produced for 14 campaigns
  • Printed materials produced for university events – 134
  • Communication pieces – 57
  • o Onward and Upward - 1
  • o President's Report to the Board - 4
  • o President's Report to the Council on Postsecondary Education (CPE) - 1
  • o Good Newsletter for CPE - 5
  • o From the President's Desk - 1
  • o Hoofbeats - 2
  • Program/Departmental Newsletters & Brochures – 43
  • Marketing and advertisement pieces produced – 124
  • Designs for general university operations – 56
  • Business cards produced – 127

Land Grant, community and campus community projects and events (supported by design work and support materials) – 35

ELECTRONIC COMMUNICATIONS

Electronic message board postings – 164 messages: 131 KSU messages / 33 community messages