PUBLICATIONS AND MARKETING
STRATEGIC / MARKET IMPACT 2011-2012
| ADVERTISING/MARKETING | MARKET | TIME PERIOD | MARKET IMPACT |
|---|
| Billboard | Frankfort – various locations in city | Annual | 12,834,332 Impressions |
| 1-64 near Frankfort Exit 58 | Annual | 12,096,000 Impressions |
| TV Commercial | Lexington | 1 Month | 88 percent reach* |
| Louisville | 1 Month | 82 percent reach* |
| Northern Kentucky | 1 Month | 35 percent reach* |
| Frankfort | 8 Months | 94 percent reach* |
| Airport Display | Louisville International Airport | Annual | 3.4 million Passengers |
| Blue Grass Airport (Lexington) | Annual | 414,721 Passengers |
PUBLICATIONS (artwork and printed materials)
Development/Alumni Printed Materials – Materials produced for 14 campaigns
Printed materials produced for university events – 134
Communication pieces – 57
o Onward and Upward - 1
o President's Report to the Board - 4
o President's Report to the Council on Postsecondary Education (CPE) - 1
o Good Newsletter for CPE - 5
o From the President's Desk - 1
o Hoofbeats - 2
Program/Departmental Newsletters & Brochures – 43
Marketing and advertisement pieces produced – 124
Designs for general university operations – 56
Business cards produced – 127
Land Grant, community and campus community projects and events (supported by design work and support materials) – 35
Electronic message board postings – 164 messages: 131 KSU messages / 33 community messages