July 26, 2013
Executive Summary
The Division of Student Success and Enrollment Management (SSEM) continues to implement strategies based on research-based and data-informed best practices to enhance the recruitment, retention, and success of all students and assure the safety of students, faculty, staff, administrators and all visitors to the KSU campus.
A highlight of key division activities since the April 26, 2013 Board of Regents meeting include the following:
- The Division concluded its work with its Strategic Enrollment Management consultant to enhance recruitment and marketing efforts. A comprehensive Strategic Enrollment Management Plan was submitted to the university for implementation.
The university has experienced an increase in applications for admission over last year as well as an increase in the applicant academic profile. At this time last year the Office of Admissions had a total applicant pool of 4,066 as compared to 5,528 applications received this year to date. This represents a 36% increase over last year. The total number of acceptances at this time last year was 2,065 as compared to 3,245. This represents a 57% increase. The total number of intent to enroll confirmation forms at this time last year totaled 466, compared to 603. This represents a 29% increase. The average applicant GPA at this time last year was 2.7 compared to 2.9 this year to date. This represents a 7% increase. The average applicant ACT score at this time last year was 18 compared to 19 this year to date. This represents a 6% increase.
The University hosted New Student Orientation on June 21, 2013 with a total of 280 students plus 232 parents in attendance.
The Division instituted a Quality Service Training Initiative for all full-time staff members. The initiative included seven training topics including: SSEM Gold Standard (Competency, Accountability, & Customer Service); Understanding & Relating to our Customers (internal & external); Internal Communication &