The university has entered into a contract with a consultant to evaluate effective recruitment strategies. The goals of the evaluation are as follows:

o Provide a systematic assessment of strengths, weaknesses, opportunities, and threats, along with current marketing, recruiting, and retention strategies;

○ Establish mutually agreed upon institutional admission goals and priorities;

o Encourage innovative thinking and problem solving;

o Create awareness of obstacles that may need to be overcome;

o Coordinate and unify staff effort;

o Ensure more effective use of existing resources and identify the possible need for additional resources;

○ Assign responsibility and accountability, and schedule work;

o Facilitate control and evaluation of activities;

o Communicate and document the strategic enrollment management plan; and

o Provide a basis for future planning.

The university has acquired advanced student recruitment software that provides insight into the University's prospect pool, using enrollment probability and predictive modeling to facilitate the identification of ideal prospects. The expected outcomes of this acquisition include:

o Increased completion of admissions applications

o Enhanced ability to reach best-fit students with the right message

o Enhanced ability to track and analyze the performance of recruiting efforts

This software is scheduled for full implementation in the Fall 2013-2014 academic year.