Kentucky State University Division of External Relations and Development Report to the Board of Regents

May 11, 2011

EXECUTIVE SUMMARY

During the period of July 1, 2010, to March 31, 2011, Kentucky State University received $271,856 in donations from 458 contributors – corporations, foundations, individuals and organizations. Scholarships received the largest portion of the donations, in the amount of $202,430.

The Office of Alumni Relations processed the following memberships: 538 annual/associate; 262 complimentary to new graduates; 289 life and 24 subscribing life for a total of 1,113 KSU National Alumni Association financial members, as of March 31, 2011. The K-Club has 24 members. There were mass mailings to alumni for the following purposes: Permanent Alumni Scholarship Fund solicitation (36 packages), Homecoming (8,099), K-Club (684), Classes in Reunion (3,281) and miscellaneous mailings (9,143). A total of 4,841 electronic mailings were sent. There were two new/revitalized alumni chapters, and the alumni association currently has 24 affiliated chapters.

Information Technology reports progress in the Banner System's implementation: Phase I (discovery and hardware installation) is 100 percent complete; and the Phase 2, 2.5 and 3 conversions are 100 percent complete. Training for the Finance, Human Resources, Financial Aid and Student modules is complete. All conversion and go-live phases will be complete in 2011.

Auxiliary Enterprise reports that housing occupancy was at 88 percent with 899 students as of March 31, 2011. Also, Capital Planning, Construction and Facility Operations had 22 major projects in progress.

The university was covered in 491 articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for the newspaper coverage of KSU was $7,233,945. The university also was covered in 176 television news stories reaching a Nielsen audience of 4,651,982 for a total ad equivalency of $97,604 or total publicity value of $292,737. There were 238 messages posted on KSU's electronic message board.

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