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## Kentucky State University
Board of Regents Meeting
# External Relations and Development Committee
July 26, 2013
Regent Charles Whitehead, Chairperson
Regent David Guarnieri
Regent Phyllis Williams
Mr. Hinfred McDuffie, Staff
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KENTUCKY STATE UNIVERSITY
Regular Meeting of the
External Relations and Development Committee
Board of Regents
July 26, 2013
9:00 a.m.
Board Room – Academic Services Building
Frankfort, Kentucky
## INDEX
A1 Action Item: External Relations and Development Committee Meeting Minutes – April 26, 2013
A2 Executive Summary Report
A3 Reports: Executive Contributions / Alumni Relations
A4 Reports: Auxiliary Enterprises Capital Planning, Construction and Facility Operations
A5 Report: Communications
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# External Relations and Development Committee Board of Regents July 26, 2013 9:00 a.m. Board Room – Academic Services Building Frankfort, Kentucky
I. Call to Order
Regent Charles Whitehead, Chairperson
II. Roll Call
Hinfred McDuffie, Executive Vice President for Administration
III. Opening Remarks
Regent Charles Whitehead
IV. Action Items: Approval of Minutes
- April 26, 2013 Meeting
Regent Charles Whitehead
V. Executive Summary Report
- Endowment Management Report
Hinfred McDuffie
VI. Discussion
Regent Charles Whitehead
VII. Adjournment
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Agenda Item Background
| To: | Board of Regents
External Relations and Development Committee | Date:
July 26, 2013 |
| From: | Mr. Hinfred McDuffie, Executive Vice President for Administration | |
| Subject: | April 26, 2013 Committee Minutes | |
| Reason for Consideration: | Approval | Enclosures: Yes |
## Background:
The minutes of the External Relations and Development Committee meeting of April 26, 2013, require approval in order to become an official part of the committee's records.
## Recommendation:
That the External Relations and Development Committee approve the minutes of the April 26, 2013, meeting.
| Initiator: | Mr. Hinfred McDuffie, Executive Vice President for Administration |
| Board Action Date: | July 26, 2013 |
| Effective Date: | July 26, 2013 |
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Kentucky State University
Board of Regents
External Relations and Development Committee
9 a.m., April 26, 2013
Board Room, Academic Services Building
Frankfort, Kentucky
## MINUTES
Regent Charles Whitehead called the meeting of the Kentucky State University Board of Regents External Relations and Development Committee to order at 9 a.m. on Friday, April 26, 2013. Mr. Hinfred McDuffie, Executive Vice President for Administration, called roll:
Regent Ronald Banks, present
Regent David Guarnieri, present
Regent Charles Whitehead, present
Regent Phyllis Williams, absent
Three of the four regents were present. A quorum was established.
## Action:
Motion to approve the October 26, 2012, and January 25, 2013, External Relations and Development Committee minutes was made by Regent Guarnieri and seconded by Regent Banks. The motion passed.
## Presentations:
Mr. McDuffie introduced the Division of Administration, External Relations and Development staff for area reports as follows:
The Communications report was presented by Ms. Felicia Lewis, Assistant Vice President for Communications and Publications.
The Auxiliary Enterprise report was presented by Mr. Harold Hayes, Executive Director of Auxiliary Enterprise.
The Information Technology report was presented by Mr. Edward Fields, Director of Information Technology.
Mr. McDuffie said this would be the last Information Technology report to the External Relations and Development Committee. The university had hired a Chief Information Officer, who would report to the President's Office.
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- The Capital Planning, Construction and Facility Operations report was presented by Mr. Jack McNear, Associate Vice President for Capital Planning, Construction and Facility Operations.
- The Alumni Relations and Development reports were presented by Mr. William Wilson, Associate Vice President for Development and Major Gifts.
Mr. McDuffie presented a proposal to increase the university's board rate beginning Fall 2013. The motion to approve the board rate increase request for action by the full Kentucky State University Board of Regents was passed by the committee.
The Endowment Summary report was presented by Ms. LouAnn Atlas and Mr. James Fereday of Fifth Third Bank.
The meeting was adjourned at 10:13 a.m. by Regent Whitehead.
Submitted by:
Approved by:
__ __ Approved with no corrections
_____ Approved with corrections
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Agenda Item Background
| To: | Board of Regents
External Relations and Development Committee | Date:
July 26, 2013 |
| From: | Mr. Hinfred McDuffie, Executive Vice President for Administration | |
| Subject: | Executive Report | |
| Reason for Consideration: | Informational | Enclosures: Yes |
Background:
Recommendation:
Informational
| Initiator: | Mr. Hinfred McDuffie, Executive Vice President for Administration |
| Board Action Date: | July 26, 2013 |
| Effective Date: | July 26, 2013 |
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# Kentucky State University Division of External Relations and Development Report to the Board of Regents
July 26, 2013
## EXECUTIVE SUMMARY
During the period of July 1, 2012, through June 30, 2013, Kentucky State University received contributions in the amount of $1,598,061 from 726 contributors – alumni, employees, university friends, corporations, foundations and organizations. Scholarships received the largest portion of the donations in the amount of $1,364,913. The amount received for the Uniting Generations . . . Securing Futures – A Capital Campaign for Kentucky State University was $4,855,371.
The Office of Alumni Relations processed the following memberships through the fourth quarter of the fiscal year: 646 annual/associate, 356 complimentary to new graduates, 311 life and 44 subscribing life for a total of 1,357 KSU National Alumni Association financial members. The K-Club has 45 members. There were mass mailings to alumni for the following purposes: Permanent Alumni Scholarship Fund solicitation (1,312 packages), Homecoming (8,612), K-Club (1,228), Classes in Reunion (4,020) and miscellaneous mailings (5,157). A total of 9,879 electronic communications have been sent. The alumni association currently has 24 affiliate chapters.
Auxiliary Enterprise reports that housing occupancy was at 71 percent with 727 students at the end of the academic year.
Capital Planning, Construction and Facility Operations had 27 major projects in progress, of which 19 projects were completed. The department also received 2,763 work orders (an average of 53 per week), with 89 percent completed through the fourth quarter.
The university was covered in 791 newspaper articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for the newspaper coverage of KSU was $7,661,166. The university also was covered in 93 television news stories reaching a Nielsen audience of 1,819,788 for a total ad equivalency of $31,163 or total publicity value of $93,486. There were 162 messages posted on KSU's electronic message board and 66 press releases sent to the media.
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Agenda Item Background
| To: | Board of Regents
External Relations and Development Committee | Date:
July 26, 2013 |
| From: | Mr. Hinfred McDuffie, Executive Vice President for Administration | |
| Subject: | Executive Contribution and Alumni Relations Report | |
| Reason for Consideration: | Informational | Enclosures: Yes |
## Background:
## Recommendation: Informational
| Initiator: | Mr. Hinfred McDuffie, Executive Vice President for Administration |
| Board Action Date: | July 26, 2013 |
| Effective Date: | July 26, 2013 |
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## CONTRIBUTIONS REPORT FY 2013 Fourth Quarter July 1, 2012 - June 30, 2013
| Constituency Type | Total Dollars Raised July 1, 2011 - June 30, 2012 | Total Dollars Raised July 1, 2012 - June 30, 2013 | Total Participation July 1, 2011 - June 30, 2012 | Total Participation July 1, 2012 - June 30, 2013 | Percentage of Alumni Giving |
| Alumni | $154,538.00 | $141,320.81 | 287 | 339 | 3.92% |
| Corporations | $2,027,419.00 | $538,779.04 | 39 | 32 | |
| Employees | $110,721.00 | $31,608.03 | 120 | 136 | |
| Foundations | $87,035.00 | $716,468.00 | 66 | 31 | |
| Organizations | $176,723.00 | $124,330.72 | 252 | 89 | |
| University Friends | $168,601.00 | $45,554.66 | 102 | 99 | |
| TOTAL | $2,725,037.00 | $1,598,061.26 | 866 | 726 | |
Donor Designation Breakdown
| Donor Designation | Total Dollars Raised | Total Dollars Raised |
| July 1, 2011 - | July 1, 2012 - |
| June 30, 2012 | June 30, 2013 |
| Unrestricted | $2,042,356.00 | $130,639.00 |
| Scholarships | $405,770.00 | $1,364,913.05 |
| Other | $276,911.00 | $102,509.21 |
| TOTAL | $2,725,037.00 | $1,598,061.26 |
Annual Giving
Total Dollars Raised
Comparison Graph
July 1, 2011 - June 30, 2012
to July 1, 2012 - June 30, 2013
CAPITAL CAMPAIGN GIVING
| Constituency Type | Total Dollars Raised | Total Participation |
| July 1, 2010 - June 30, 2013 | July 1, 2010 - June 30, 2013 |
| Alumni | $ | 497,360.28 | 993 |
| Corporations | $ | 2,587,878.00 | 480 |
| Employees | $ | 162,669.72 | 405 |
| Foundations | $ | 879,753.00 | 96 |
| Organizations | $ | 598,823.76 | 319 |
| University Friends | $ | 128,886.37 | 319 |
| Total: | $ | 4,855,371.13 | 2612 |
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National Alumni Association Membership
K Club Membership
National Alumni Association Chapter Revitalization
| First Quarter |
| FY 2012 | FY 2013 |
| Total Alumni Chapters | 24 | 24 |
| New / Revitalized Alumni Chapters | 2 | 0 |
Alumni Relations Office Communications
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Agenda Item Background
| To: | Board of Regents
External Relations and Development Committee | Date:
July 26, 2013 |
| From: | Mr. Hinfred McDuffie, Executive Vice President for Administration | |
| Subject: | Auxiliary Enterprise & Capital Planning Reports | |
| Reason for Consideration: | Informational | Enclosures: Yes |
Background:
## Recommendation: Informational
| Initiator: | Mr. Hinfred McDuffie, Executive Vice President for Administration |
| Board Action Date: | July 26, 2013 |
| Effective Date: | July 26, 2013 |
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# Kentucky State University Auxiliary Enterprise Report July 2012 - June 2013
As of June 30, 2013, Auxiliary Enterprise has recorded revenues as follows:
| Prior Year YTD | Current Year YTD | Variance |
| Food Services | 3,019,000 | 2,547,000 | (472,000) |
| Housing | 3,302,000 | 2,966,000 | (336,000) |
| Bookstore | 153,000 | 153,000 | (0) |
| Facility Usage | 45,000 | 20,000 | (25,000) |
| Laundry | 41,000 | 50,000 | (9,000) |
| Vending | 1,000 | 2,000 | (1,000) |
The Food Services and Housing variances are due to the decrease in student count. Housing occupancy at the end of the academic year was at 71 percent with 727 students compared to 879 students in 2012.
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Capital Planning, Construction and Facility Operations July 27, 2013
| ID | Project Name | Duration | Start | Finish | 2012 | 2013 | 2014 | 2015 | | |
| Jul | Sep | Nov | Jan | Mar | May | Jul | Sept | Nov | Jan | Mar | May | Jul | Sept | Nov | Jan | Mar |
| 1 | Russell Court Interior Renovation | 607 days | 08/01/13 | 03/31/15 |  | |
| 2 | Alumni Stadium Office Building Roof Replacement 2013 | 100 days | 07/01/13 | 11/16/13 | |
| 3 | Jordan Warehouse Roof Replacement 2013 | 87 days | 07/01/13 | 10/31/13 | |
| 4 | Russell Court Roof Replacement 2013 | 87 days | 07/01/13 | 10/31/13 | |
| 5 | Betty White Additional Parking | 333 days | 08/01/12 | 06/30/13 | |
| 6 | New Parking Lot by McCullin | 274 days | 10/01/12 | 07/01/13 | |
| 7 | New Women's Softball Field at Jones Field | 91 days | 08/01/13 | 10/31/13 | |
| 8 | Bradford Hall Little Theater Renovation to Large Seminar Classroom | 91 days | 07/01/13 | 09/30/13 | |
| 9 | Cheaney Memorial Plaza | 183 days | 08/01/13 | 01/31/14 | |
| 10 | Pedestrian Bridge over US 60 | 364 days | 04/01/13 | 03/31/14 | |
| 11 | Feasibility of Constructing a Centralized Mail Hub in Student Center Basement | 136 days | 04/01/13 | 08/15/14 | |
| 12 | Refurbish Exum Gym Basketball Court | 40 days | 03/07/13 | 04/16/13 | |
| 13 | Hillcrest Kitchen Renovation | 83 days | 05/01/13 | 07/23/13 | |
| 14 | Student Support Services Offices | 60 days | 07/01/13 | 08/30/13 | |
Projects
| In Progress | 27 |
| On Hold | 6 |
| Total | 33 |
| Completed since July 1, 2012 | 19 |
| Canceled | 2 |
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Facility Services
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Agenda Item Background
| To: | Board of Regents
External Relations and Development Committee | Date:
July 26, 2013 |
| From: | Mr. Hinfred McDuffie, Executive Vice President for Administration | |
| Subject: | Communications Report | |
| Reason for Consideration: | Informational | Enclosures: Yes |
Background:
## Recommendation:
Informational
| Initiator: | Mr. Hinfred McDuffie, Executive Vice President for Administration |
| Board Action Date: | July 26, 2013 |
| Effective Date: | July 26, 2013 |
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## MARKETING AND PUBLICATIONS STRATEGIC / MARKET IMPACT 2012 - 2013
| Advertising / Marketing Mode | MARKET | TIME PERIOD | MARKET IMPACT |
| Billboards (4) | Frankfort – various locations in city | Annual | 12,834,332 Impressions |
| I-64 near Frankfort Exit 58 | Annual | 12,096,000 Impressions |
| TV Commercials | Frankfort | 6 Months | 94 percent reach* |
| Airport Displays | Louisville International Airport | Annual | 3.4 million Passengers |
| Blue Grass Airport (Lexington) | Annual | 414,721 Passengers |
*Reach means the percentage of population who saw the commercial.
## PUBLICATIONS
(Artwork and printed materials)
Development/Alumni Printed Materials – Materials produced for 27 campaigns / events
- Printed materials produced for university events – 100
Communication pieces – 36
○ President's Report to the Board – 4
○ Good News Newsletter for CPE – 5
o Hoofbeats - 4
○ Onward & Upward - 1
o From The President - 5
Program/Departmental Newsletters & Brochures – 17
- Marketing and advertisement pieces produced – 61
- Designs for general university operations – 31
- Business cards produced – 82
## ELECTRONIC COMMUNICATIONS
Electronic message board postings – 162 messages: 126 KSU messages / 36 community messages
Press Releases – 66