MARKETING AND PUBLICATIONS STRATEGIC / MARKET IMPACT 2012 - 2013

Advertising / Marketing ModeMARKETTIME PERIODMARKET IMPACT
Billboards (4)Frankfort – various locations in cityAnnual12,834,332 Impressions
I-64 near Frankfort Exit 58Annual12,096,000 Impressions
TV CommercialsFrankfort6 Months94 percent reach*
Airport DisplaysLouisville International AirportAnnual3.4 million Passengers
Blue Grass Airport (Lexington)Annual414,721 Passengers

*Reach means the percentage of population who saw the commercial.

PUBLICATIONS

(Artwork and printed materials)

  • Development/Alumni Printed Materials – Materials produced for 27 campaigns / events
  • Printed materials produced for university events – 100
  • Communication pieces – 36
  • ○ President's Report to the Board – 4
  • ○ Good News Newsletter for CPE – 5
  • o Hoofbeats - 4
  • ○ Onward & Upward - 1
  • o From The President - 5
  • Program/Departmental Newsletters & Brochures – 17
  • Marketing and advertisement pieces produced – 61
  • Designs for general university operations – 31
  • Business cards produced – 82

ELECTRONIC COMMUNICATIONS

Electronic message board postings – 162 messages: 126 KSU messages / 36 community messages

Press Releases – 66

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