MARKETING AND PUBLICATIONS STRATEGIC / MARKET IMPACT 2012 - 2013
Advertising / Marketing ModeMARKETTIME PERIODMARKET IMPACT
Billboards (4)Frankfort – various locations in cityAnnual12,834,332 Impressions
I-64 near Frankfort Exit 58Annual12,096,000 Impressions
TV CommercialsFrankfort6 Months94 percent reach*
Airport DisplaysLouisville International AirportAnnual3.4 million Passengers
Blue Grass Airport (Lexington)Annual414,721 Passengers
*Reach means the percentage of population who saw the commercial.
PUBLICATIONS
(Artwork and printed materials)
Development/Alumni Printed Materials – Materials produced for 27 campaigns / events
Printed materials produced for university events – 100
Communication pieces – 36
○ President's Report to the Board – 4
○ Good News Newsletter for CPE – 5
o Hoofbeats - 4
○ Onward & Upward - 1
o From The President - 5
Program/Departmental Newsletters & Brochures – 17
Marketing and advertisement pieces produced – 61
Designs for general university operations – 31
Business cards produced – 82
ELECTRONIC COMMUNICATIONS
Electronic message board postings – 162 messages: 126 KSU messages / 36 community messages
Press Releases – 66
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