Television News Coverage in Kentucky

QuarterTotal # StoriesPositiveNegativeNeutral
First Quarter Fiscal Year 2013-20143577%23%0%
Fourth Quarter Fiscal Year 2012 - 2013875%0%25%

MARKETING AND PUBLICATIONS STRATEGIC / MARKET IMPACT

Advertising / Marketing ModeMARKETTIME PERIODMARKET IMPACT
Billboards (4)Frankfort – various locations in cityAnnual12,834,332 Impressions
I-64 near Frankfort Exit 58Annual12,096,000 Impressions
Airport DisplaysLouisville International AirportAnnual3.4 million Passengers
Blue Grass Airport (Lexington)Annual414,721 Passengers

*Reach means the percentage of population who saw the commercial.

PUBLICATIONS

(artwork and printed materials)

  • Development/Alumni Printed Materials – Materials produced for six campaigns / events
  • Printed materials produced for university events – 18
  • Communication pieces – 8
  • ○ President's Report to the Board – 1
  • ○ Good News Newsletter for CPE – 1
  • o Hoofbeats - 1
  • Program/Departmental Newsletters & Brochures – 5
  • Marketing and advertisement pieces produced – 19
  • Designs for general university operations – 6
  • Business cards produced – 35

ELECTRONIC COMMUNICATIONS

Electronic message board postings – 24 messages: 22 KSU messages / 2 community

messages

Press Releases – 32