Television News Coverage in Kentucky
| Quarter | Total # Stories | Positive | Negative | Neutral |
|---|
| First Quarter Fiscal Year 2013-2014 | 35 | 77% | 23% | 0% |
| Fourth Quarter Fiscal Year 2012 - 2013 | 8 | 75% | 0% | 25% |
MARKETING AND PUBLICATIONS STRATEGIC / MARKET IMPACT
| Advertising / Marketing Mode | MARKET | TIME PERIOD | MARKET IMPACT |
|---|
| Billboards (4) | Frankfort – various locations in city | Annual | 12,834,332 Impressions |
| I-64 near Frankfort Exit 58 | Annual | 12,096,000 Impressions |
| Airport Displays | Louisville International Airport | Annual | 3.4 million Passengers |
| Blue Grass Airport (Lexington) | Annual | 414,721 Passengers |
(artwork and printed materials)
Development/Alumni Printed Materials – Materials produced for six campaigns / events
Printed materials produced for university events – 18
Communication pieces – 8
○ President's Report to the Board – 1
○ Good News Newsletter for CPE – 1
o Hoofbeats - 1
Program/Departmental Newsletters & Brochures – 5
Marketing and advertisement pieces produced – 19
Designs for general university operations – 6
Business cards produced – 35
Electronic message board postings – 24 messages: 22 KSU messages / 2 community
messages
Press Releases – 32