the fact that students with outstanding balances on financial accounts owed to the institution were not permitted to re-enroll, until all previous and current financial responsibilities were fulfilled, may have contributed to the decrease in 2014 enrollment.
With the new administration, key leadership focused recruitment strategies in the area geographic region (AGR) and within the Commonwealth. One of these recruitment strategies was the Thorobred Express, a mobile open house that traveled across the Commonwealth to recruit students. The assembly features KSU's students, faculty, administration, Greek organizations, Concert Choir and the Mighty Marching Thorobred Band. The Thorobred Express includes a college fair and partnership meetings between KSU faculty and high school teachers, guidance counselors and community college professors. The KSU faculty, in collaboration with area teachers, provide classroom instruction and conduct master classes. Attendees receive priority consideration for academic, vocal and instrumental scholarships. Prospective students have an opportunity to apply for and receive an on the spot admission decision.
Other recruitment efforts included the development of strategic partnerships and articulation agreements with organizations to offer a variety of academic scholarships (e.g. Toyota Motor Manufacturing, James Graham Brown Scholarship).
Student Success/Closing the Achievement Gap Undergraduate Student Retention
(Table 2: 2014 Student Retention)
RACE11 TO 1212 TO 1313 TO 14
Asian
Black, Non-Hispanic45.0%44.7%43.7%
Hispanic60.0%33.3%16.7%
White, Non-Hispanic65.0%42.9%58.8%
Grand Total46.3%47.1%43.5%
CATEGORY11 TO 1212 TO 1313 TO 14
URM46.2%44.6%42.2%
NON URM65.0%42.9%57.7%
URM=Underrepresented Minority
8