The components of the RNL partnership are marketing communications analysis, retention analysis, assessing students' satisfaction, surveying online students, and assessing financial aid and appropriate use of funds.

A direct marketing phone and email campaign was launched and integrated to develop and manage the inquiry pool through an enhanced search service.

As of April 14, 2016, there were 1,004 admitted, 191 confirmed, and 1,277 denied first-time, full-time students. The denied students did not meet admission criteria.

Discussion ensued about the recruitment cycle and admission criteria, particularly the issue of meeting the GPA requirement and test score requirement combined. Approximately 68 appeals for admission have been filed. Comments were made about applicants with high GPAs or high test scores not being accepted. It was also noted that the number of applications is down from last year even though strategies have not changed.

The fall 2016 target goal of 600 new freshman students was discussed because 238 have submitted an intent to enroll. Students often withdraw their application, may not receive the financial aid needed, are denied admission, or have incomplete applications. Community members associated with the University should be utilized to assist in encouraging student enrollment.

Ms. Sanders noted the 600 freshman goal is aggressive, but plans are underway to recruit as many students as possible. Regent Farris made the recommendation to hire an individual with professional enrollment management experience. An annual marketing recruitment plan will be created.

The new student enrollment plan for 2017 should define the current state of new student enrollment; establish clear, realistic, and measurable goals; develop strategies to reach the goals; and address implementation strategies. Key recruiting strategies are recruitment marketing, territory management, pricing, campus visit programming, funnel management, operations, and organizational design and development.

Residence Life (Housing Plan) Ms. Francene Gilmer reported beginning fall 2016 Residence Life will have two Living-Learning Community residence halls for freshmen. New student housing applications have been accepted. Ms. Dionna McDonald indicated due to projected admissions numbers and various potential housing needs, the fall 2016 University housing plan is in development.

Residence Life has scheduled training for Resident Assistants and Resident Life staff. Fall 2016 housing activities will focus on collaborative programming with other

Student Affairs areas, including Health Services, Student Life, and Career Counseling and Placement.

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