activities in 2007, which included publication of hospital yearbook, activities for employees, retirees, physicians, board, and community members. Leadership role in hospital's efforts to acquire federal funding to launch a rural health-screening program. Partnered with hospital CEO to create SAMC Foundation to serve the development and philanthropic needs of the organization.
Southern Regional Health System—Riverdale, GA MANAGING DIRECTOR OF PUBLIC RELATIONS/MARKETING & GOVERNMENT RELATIONS 2000 – 2005
Managed staff of eight public relations, marketing, community relations, government relations, and administrative professionals. Formed Cultural Diversity Advisory Community (CDAC) to advise CEO, VP of HUMAN RESOURCE and Administrative Team on issues related to diversity and inclusion in the workplace. Co-executive sponsor of hospital customer service initiative utilizing the Studer Group. Worked with hospital CEO and VP of Planning to develop hospital strategic plan. Plan included aggressive growth strategy in primary and secondary services areas resulting in 5% marketing share growth and CON work for Acute Rehab Center.
The UC Medical Center & Health Alliance of Greater Cincinnati, OH
DIRECTOR OF PUBLIC RELATIONS & MARKETING, THE UNIVERSITY HOSPITAL 1994-1998
1994-1998
Directed public relations and marketing efforts for Cincinnati's second largest acute care hospital. Managed budget in excess of one million dollars. Served as University Hospital's representative on the University of Cincinnati's Cultural Diversity Advisory Committee. The University Hospital was member of the Health Alliance of Greater Cincinnati. University Hospital is a regional resource for primary care and specialized treatment services and a major teaching hospital. Managed a staff of seven, including three media relations specialists, one marketing specialist, editor, and one public relations/marketing assistant. Responsible for creating the Marketing and Public Relations Department housed within the University Hospital. Helped lead communications and branding efforts during the formation of the Health Alliance of Greater Cincinnati. Worked daily with local, national, and international media outlets. Also responsible for media relations functions of each Health Alliance facility.
WKRC-TV, WHAS-TV, WLWT-TV, WAVE-TV
1986 - 1994
Emmy Award winning journalist, working in television news in major television markets for eight years. Positions included: assignment editor, writer, producer, field producer, anchor and anchor.
FACULTY EXPERIENCE
Adjunct Faculty member teaching Healthcare Strategic Marketing at Saint Catherine College, Springfield, Kentucky. Also served as a faculty member for the American College of Healthcare Executives Leadership and Senior Leadership Executive Training Program 2010-2014, teaching crisis communication and media relations preparedness skills.