Phoebe Putney Health System—Albany, GA SYSTEM CORPORATE DIRECTOR, MARKETING & PUBLIC RELATIONS

2012-2013

Administrator of Phoebe Putney Health System Marketing and Public Relations (PPHS) functions and coordinated media efforts during Albany Dougherty Healthcare Authority vs. Federal Trade Commission. Phoebe Putney Health System is a network of four hospitals, and more than 200 family medicine clinics, rehab facilities, auxiliary services, and medical education training facilities spread over a nine county service area.

Healthcare Consultant—Louisville, KY Owner and President 2011-2012

Worked with healthcare and higher education clients, consulting in areas of public relations, marketing, media relations, strategic planning, planning and development, diversity and inclusion. Provided media training for government officials, healthcare executives, public relations and marketing professionals, and physicians.

Ephraim McDowell Health—Danville, KY VICE-PRESIDENT /CHIEF MARKETING OFFICER

2009–2011

Served on the system’s senior leadership team with executive responsibilities for the Marketing, Public Relations, and Government Relations functions of EMH. Duties also included operational responsibility for services provided by Ephraim McDowell Health Resources, which include the McDowell Wellness Center, MedSource (DME), A Children’s’ Place (child care facility), McDowell Place of Danville (100-bed assisted living center), Ephraim McDowell Medical Center Auxiliary and Ephraim McDowell Ft. Logan Auxiliary. Produced an 8% increase in both operating and net income margins in DME for FY11. Reengineered wellness center operations, achieving cost efficiencies and increased member satisfaction. Recipient of Kentucky Hospital Association Thoroughbred Award of Advertising Excellence two consecutive years. Planned and coordinated Breast Cancer Awareness Month activities, including hanging the largest Pink Ribbon in the Commonwealth of Kentucky (75ft) on EMRMC building, Tickled Pink Comedy show and dinner, Real Men Wear Pink Advertisement, and Pink Glove Dance Video.

Southeast Alabama Medical Center—Dothan, AL VICE-PRESIDENT OF MARKETING & COMMUNITY RELATIONS

2005 – 2009

Served on the hospital administrative team with executive responsibility for hospital growth and service line development, business development, physician relations, marketing, public relations, volunteers, retail, print shop, training and development, child development center, and security services for Southeast Alabama Medical Center. Also served as administrative contact for marketing and public relations functions at SAMC affiliate, Medical Center Barbour- a 120-bed hospital located in Eufaula, Alabama, which serves southeast Alabama and southwest Georgia. Implemented Thompson-Reuters CRM™ to track success/profitability of marketing and public relations activities. Administrative contact for hospital “Loyalty Team”, which focused on hospital service improvement initiatives to improve patient satisfaction scores. Administrative contact for hospital “Growth Team”, which monitored and forecasted changes in market share, physician admission trends, and general SWOTs. Created retail division which included hiring a retail director, creation of four retail shops, campus restaurants, vending, fitness facility, and e-commerce. Revenues of combined shops exceeded $100,000 in the first year of operation. Coordinated multi-faceted facility beautification and improvement project. Coordinated year-long 50th anniversary