Personalize communication and marketing campaigns to prospective students.

Develop a transfer student informational pamphlet (i.e. general information and KCTCS Transfer focused).

Implement a targeted recruitment communication matrix.

Develop a CRM to house transfer data for follow-up and data collection.

Design targeted materials that integrate print, web, electronic, and digital media to increase transfer enrollment and implement a direct mail campaign.

Develop a new transfer webpage with accurate website content, student testimonials, KSU experience videos, and academic photos to highlight transfer student life on campus.

Develop promotional print media to place in local/regional newspapers, magazines, and circulars.

Optimize enrollment through continuous improvement and integration of campus services, resources, best practices, policies, and procedures to attract, retain, and graduate more transfer students.

Create transfer events on KSU's campus to promote networking initiatives and marketing strategies to strengthen relationships with campus representatives and other transfer representatives across the state.

Develop an annual internal “Be in the Know” professional development seminar for KSU employees/faculty to stay abreast of revised transfer practices, policies, and procedures.

Develop and implement an annual transfer event (i.e. Open House) for all KCTCS students where students can apply, register, receive transcript review, and advising (Spring 2017).

Develop a comprehensive recruitment plan to include specific yield activities and territory management strategies for transfer students (Annually in July).

Enhance recruitment funnel rates through special recruitment activities that focus on transfer students (i.e. campus tours, new student orientation).

Facilitate ease of enrollment for transfer students.

Develop a (1) credit hour Transfer KSU Experience course.

Ensure transfer equivalency process is in place.