4.a Develop a plan to continue to increase brand awareness and the image of the KSU brand.
4.b Assess internal and external communication processes and develop a plan that will result in improved communications.
4.c Develop and launch a plan to foster pride in KSU by developing a distinctive University experience for all students, faculty, staff, and visitors.
4.d Develop and launch a plan to bolster the engagement of alumni, include Alumni in recruiting, mentoring, and supporting students through formal programs and informal processes.
4.e Invest in processes that result in KSU's ability to better tracking alumni.
4.f Launch processes to solicit feedback from alumni on degree program satisfaction, employment, KSU loyalty and opportunities for engagement.
4.g Using the strategic plan, identify and develop case statements that can be utilized to solicit giving. Develop a plan that supports various types of giving from a variety or potential donors with a goal of 2.9 million by Fall 2018.
4.h Develop and deploy a plan to enhance relationships between the University and the local community.
Goal 4 tactics, responsibilities and deadlines for progress are found in the table below.
| Goal 4 Enhance the Impact of External Relations and Development. | |||||||||
| Primary Responsibility: VPER&D | Approval: UP, BOR, BOR-ER&DC | ||||||||
| Objectives | Resp. Code | 1st Q | 2nd Q | 3rd Q | 4th Q | 5th Q | 6th Q | 7th Q | 8th Q |
|---|---|---|---|---|---|---|---|---|---|
| 4.a Develop a plan to continue to increase brand awareness and the image of the KSU brand. | VPER&D | ||||||||
| 4.b Assess internal and external communication processes and develop a plan that will result in improved communications. | VPER&D VPAA VPSA CIO US SG | ||||||||
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