Mr. Smith stated that his department proposed using new tactics to get KSU's message out. KSU needs to utilize new, creative methods for advertising. The KSU website must be re-launched. KSU has a good social media strategy but must enhance its presence across all platforms. Daily Announcements are now on a Constant Contact platform that allows External Affairs to track the submission and receipt of the announcements and the quality of the information being sent out.

Mr. Smith also indicated that he is participating in the Frankfort Chamber of Commerce and working with the Kiwanis Club and other local civic groups to promote KSU's involvement in the Frankfort community.

Regent Henry emphasized the need for Mr. Smith to report back and update the Board on the Communications Plan at every upcoming Board meeting.

Wendy Dixie, Interim Chief Information Officer informed the Board that the Oracle Project has been put on hold due to quality issues and funding. Ms. Dixie explained that KSU’s Executive Team for the Oracle implementation had identified contract issues in terms of Addvantum’s compliance with its requirements for the parallel team and business process re-engineering. In addition, funding challenges have developed because of the unavailability of Title III funds for the project. The KSU Executive Team has evaluated alternatives for funding, including seeking credits and concessions from Oracle and Addvantum, seeking funding assistance from CPE, and authorization for changes in spending from the Governor’s Office and legislative representatives.

The Board requested a written synopsis from the Executive Team to show the pros and cons of going forward with the Oracle implementation versus enhancing the existing Banner system.

Dr. Thompson stated that he intends to bring to KSU a 21st Century Enrollment Management strategy for the 2017 incoming class. Unfortunately, it was too late to do that for 2016 incoming class. However, Dr. Thompson did make some modifications in regard to acceptance requirements in order to get more students enrolled for Fall 2016. Specifically, he allowed students to be admitted who had been previously rejected based on the fact that they did not make the University's required ACT scores. He identified students who had solid GPAs and other academic indicators of success and made offers of enrollment to many of those students. He committed the University to provide additional academic support to these students to make sure that they are successful at KSU. He also presented plans to modernize the Enrollment Management strategy for Fall 2017.

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