MINUTES *****

Regent Charles Whitehead called the meeting of the Kentucky State University Board of Regents External Relations and Development Committee to order at 4:30 p.m. on Friday April 25, 2015. The secretary was asked to call roll:

Elgie McFayden Travis Haskins Present Present

Present Present

LaVaughn Henry Charles Whitehead Not Present Present

A motion was made by Regent McFayden to approve the minutes from the January 22, 2015, External Relations and Development Committee, and seconded by Regent Haskins. A vote was taken and the minutes were approved.

Mr. Maxwell, Interim Vice President for External Relations and Development, presented the Executive Summary.

Mr. Maxwell reported on the accomplishments of the second quarter and the distribution of the Alumni postcards and Onward & Upward.

Onward & Upward was sent electronically to over 1,500 alumni with email addresses, and over 8,000 copies were mailed to the addresses of record. Alums will be surveyed as to their preference of delivery.

Mr. Maxwell presented the Contributions Report and the Communications and Publications report.

Mr. Maxwell reported that a social media specialist was brought in to discuss the University's current social media strategies. Shawntaye Hopkins, Communications Specialist explained the analytics of the social media campaign to the Board. It was suggested that the homepage of the website should be restructured to attract viewers outside of the University.

Mr. Maxwell reported a series of meetings are being conducted with authors and publishers to assure all publications are unified.

Regent Charles Whitehead asked about the effectiveness of the airport billboards. Mr. Maxwell responded that the billboards are good for awareness.

Regent Travis Haskins asked if incentives are offered for gifts/donations. Regent

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