Phase II – Revamp Website Timeline Plan (Preparing for KSU revamp website launch) 0 Research & Competitive Web Site Assessments (Complete) 0 Develop Request for Proposal (RFP) ■ Finalize for approval and posting ■ RFP posting & proposal evaluation ■ Accept selected proposal Still Pending Est. Completion Jan - Feb

Phase III – Website Rebuild Outlined scope of work is estimated to commence on or from a selected vendor proposal date with an expected completion to be determined by the provider. 1. Research & Competitive Assessments ■ Website and search marketing evaluation and counsel ■ Define business objectives for the website and reporting ■ Benchmark current state and future state Feb – April Est. Completion March - April

  1. Digital Strategy & Recommendations ■ Define Objective and Goals for Business, Branding, Visitors ■ Define Visitor Scenarios, Paths, Outcomes
  2. Crafting the User Experience & Design ■ Define Map Objective to User Paths ■ Concept Prototypes and Wireframes
  3. Development & Deployment ( Primary landing sites Academics, Alumni, Blog) ■ Install CMS, apply customizations, add plugins and extras ■ Import media libraries, upload digital assets ■ Two rounds of review and edits with client or consultant ■ Collaborative review of progress; round of edits
  4. Build out of Frameworks & Middleware ■ Connectivity to KSU enterprise system via integrations or middleware
  5. Build out of cross-channel activations ■ Repurpose and connect content to mobile, KSU app, and email
  6. Launch, Test, and Optimize ■ Move from Staging to Production environment
  7. Post-launch and Evaluation ■ Project Scorecard & recap ■ KPI & Analytics reporting

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