■ This group will advise the campus administration on how to develop branding concepts and organizational structures and support and leverage the individual work of our colleges and institutes to present a complete picture of the University.

■ Reviewing, providing feedback and offering institutional perspectives on brand research.

■ Providing input into the development and testing of positioning concepts that evolve out of that brand research.

■ Helping to identify key individuals or resources (e.g., past research) that may provide insight and evidence to support decisions around brand positioning or the marketing operating model.

■ Take ownership for making final decisions regarding university brand strategy and approaches.

■ Assisting with resolving escalated issues.

■ Providing input and guidance as we define a cohesive brand position, identify our best operating model, and develop a long-term roadmap for success.

Phase I – Current Website Update Plan (Content revisions, planning & strategy with department owners) Jan - March\nOngoing\nJan 3rd – Feb 17th Est. Completion March - April

0 Meet with department directors and chairs on content revisions, planning & strategy (In-progress) ■ First Section: Admissions, Academics, Campus Life ■ Second Section: Alumni, Community, Future Student, Parents ■ Third Section: About KSU, Visit KSU, Current Sections, Faculty & Staff, Administration & Governance

0 Assign goals implantation process for updating and maintaining content with University guidelines of governance (In-progress) ■ Review and assign content revision to site owners with current web admins, authors, and editors ■ The web content redesign includes creating a revised sitemap of content ■ Review edited content with department directors and chairs ■ Deploy published content to website sections

0 Establish KSU’s Digital Center of Expertise (Staff, Faculty, Students) (In-progress) ■ Review guidelines with KSU WordPress users to reestablish departmental goals of maintaining updated content and guidelines ■ WordPress training for campus staff ■ WordPress training manuals ■ Web style guide ■ Web policies and procedures ■ Include accessibility standards, requirements, and compliance Feb 1st – Feb 28th

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