• The Office of Communications provided photos and information to CPE's website listing of campuses. See http://cpe.ky.gov/campuses/state.html
  • Nine stories were posted on KSU's Campus News website in December.

Digital Strategy and Marketing Report

DescriptionMonth / WeeksDeadline
Phase I – KSU Rebranding & Marketing Campaign (Content revisions, planning & strategy)Jan - MarchEst. Completion March
0 Meet with University President on Marketing planning & strategy (In-progress) ■ Identify KSU’s Marketing and Branding Steering Committee Members ■ Gather research ■ Determine message / theme ■ Establish a budget ■ Scope of rebranding ■ Develop media partners ■ Develop creative ■ All on board (explain campaign to internal shareholders/ infrastructure in place) ■ Launch campaign (public) ■ Monitor feedback ■ Make adjustments ■ Establish checkpoints ■ Fine-tune as the campaign dictatesJan 12th
• Review and Develop Recommendations Goals ■ Increase Overall enrollment for Fall 2017 ■ Complete a crowd funding campaign by November 2017 ■ Developing a strategic scaffolding to enable new & existing staff in the major recruitment, alumni stewardship & marketing roles to improve the structure of their functional areas. ■ Increase overall staff & faculty applications ■ Providing a framework for moving forward in phases. Address KSU critical issues.Jan – Feb
• Establish KSU’s Marketing and Branding Steering Committee (Key Stakeholders, Staff, Faculty, Students)Jan 27th
• Steering Committee Members include faculty and staff with communications and branding expertise from various parts of campus, ensuring depth and broad engagement.

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