encourage alumni giving and researching other universities' strategies. Regent Henry asked whether an assessment or survey had been completed to determine why Alumni were not giving at a more substantial rate. No assessment has been done, but Max Maxwell noted that anecdotal concerns listed changes in leadership and lingering uncertainty in the changes at the University. President Burse informed the committee that an external firm has been consulted to assess giving and donor relations and to generate more fundraising opportunities. Regent McFayden noted that the KSU Homecoming Golf Scramble needed much improvement and that he is willing to assist if changes can be made to the format. Max Maxwell noted that planning has begun for next year to address and correct all issues noted during the 2015 homecoming weekend.

Kentucky State University will be taking ten students to participate in the Lexington Legends and KSU Collaboration for the MLB and Minor league Winter Meetings in Nashville, TN December 6-9th. This is an all-expense paid event that will offer students opportunities for interviews to obtain student internships and permanent employment.

The Office of External Relations and Development is currently planning the Alumni Summer Weekend to be held in Detroit on July 24-26, 2016.

Also discussed was whether the Kentucky State University National Alumni Association should charge membership dues. Regent Henry inquired about the benefits of paying alumni dues at other schools? Max Maxwell responded that many schools offer discounted ticket prices, a membership card, and alumni publications. Discussion ensued on the possibility of establishing a multiyear campaign in reference to Tennessee State University's $13 million effort tied to the John Merritt Classic. The use of Alumni Finder may be helpful in updating alumni addresses in order to reach out to more alumni. An external firm is researching potential major activities and what deliverables will be feasible. President also commented regarding the scholarship program in relation to the alumni as well.

Diane Hawkins, Director of Communications, provided an update about the University's efforts to increase positive publicity. The number of stories on the KSU website has tripled, and there has been strategic placement of KSU news in national publications such as HBCU Digest. Kentucky State University was also profiled in the Atlanta Journal-Constitution as the HBCU of the week: September edition. Website sharing tools have also been updated so that everyone can Tweet and Facebook with ease. Regent Henry asked about continued relationships with media. Ms. Hawkins noted that her previous employment supports collaborations and relationships in various media outlets.

Dedra McDowell presented an update regarding Kentucky State University's social media presence. KSU has become more active on social media on all platforms. Facebook likes have increased from 109 in July to 311 in September. The background filter and branding for Snapchat has been approved. Instagram has been updated and is receiving more traffic. Kentucky State University's twitter followers have increased.

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