Television News Coverage in Kentucky
| Quarter | Total # Stories | Positive | Negative | Neutral |
|---|
| Second Quarter Fiscal Year 2013-2014 | 36 | 69% | 3% | 28% |
| First Quarter Fiscal Year 2013 - 2014 | 35 | 77% | 23% | 0% |
Marketing
STRATEGIC / MARKET IMPACT
| Advertising / Marketing Mode | MARKET | TIME PERIOD | MARKET IMPACT |
|---|
| Billboards (4) | Frankfort – various locations in city | Annual | 12,834,332 Impressions |
| I-64 near Frankfort Exit 58 | Annual | 12,096,000 Impressions |
| Airport Displays | Louisville International Airport | Annual | 3.4 million Passengers |
| Blue Grass Airport (Lexington) | Annual | 414,721 Passengers |
(artwork and printed materials)
Development/Alumni Printed Materials – Materials produced for six campaigns/events – 8
Printed materials produced for university events – 44
Communication pieces – 12
President's Report to the Board – 2
Good News Newsletter for CPE – 2
O Hoofbeats - 1
Program/Departmental Newsletters & Brochures – 8
Marketing and advertisement pieces produced – 28
Designs for general university operations – 10
Business cards produced – 67
Electronic Communications
Electronic message board postings – 58 messages: 55 KSU messages / 3 community messages
Press Releases – 57
KyForward online newspaper – 5 stories plus advertisements
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