Television News Coverage in Kentucky

QuarterTotal # StoriesPositiveNegativeNeutral
First Quarter Fiscal Year 2014-201514955%45%0%
Fourth Quarter Fiscal Year 2013-201433100%0%0%

Marketing STRATEGIC / MARKET IMPACT

Advertising / Marketing ModeMARKETTIME PERIODMARKET IMPACTLast Refreshed
Billboards (3)Frankfort – various locations in cityAnnual12,834,332 ImpressionsFall 2012
Billboard (1)I-64 near Frankfort Exit 58Annual12,096,000 ImpressionsFall 2012
Airport DisplaysLouisville International AirportAnnual3.4 million PassengersFall 2012
Blue Grass Airport (Lexington)Annual414,721 PassengersFall 2012

*Reach means the percentage of population who saw the commercial.

Publications

(Artwork and printed materials)

  • Development/Alumni Printed Materials – Materials produced for two campaigns/events – 6
  • Printed materials produced for University events – 39
  • Communication pieces
  • Marketing and advertisement pieces produced – 20
  • President's Letter to Campus Community (including Campus Gem) – 6
  • Good News Newsletter – 2
  • Hoofbeats - 1
  • Program/Departmental Newsletters & Brochures – 11

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