Television News Coverage in Kentucky
| Quarter | Total # Stories | Positive | Negative | Neutral |
|---|
| First Quarter Fiscal Year 2014-2015 | 149 | 55% | 45% | 0% |
| Fourth Quarter Fiscal Year 2013-2014 | 33 | 100% | 0% | 0% |
Marketing
STRATEGIC / MARKET IMPACT
| Advertising / Marketing Mode | MARKET | TIME PERIOD | MARKET IMPACT | Last Refreshed |
|---|
| Billboards (3) | Frankfort – various locations in city | Annual | 12,834,332 Impressions | Fall 2012 |
|---|
| Billboard (1) | I-64 near Frankfort Exit 58 | Annual | 12,096,000 Impressions | Fall 2012 |
|---|
| Airport Displays | Louisville International Airport | Annual | 3.4 million Passengers | Fall 2012 |
|---|
| Blue Grass Airport (Lexington) | Annual | 414,721 Passengers | Fall 2012 |
|---|
(Artwork and printed materials)
Development/Alumni Printed Materials – Materials produced for two campaigns/events – 6
Printed materials produced for University events – 39
Communication pieces
Marketing and advertisement pieces produced – 20
President's Letter to Campus Community (including Campus Gem) – 6
Good News Newsletter – 2
Hoofbeats - 1
Program/Departmental Newsletters & Brochures – 11