Student Success and Enrollment Management Departmental Activity Reports

ENROLLMENT SERVICES

The Office of Enrollment Services maintains as its primary mission the planning, implementation, coordination, monitoring and evaluation of a comprehensive enrollment management plan that fosters collaboration and promotes teamwork in the achievement of an academically enriched student population. Enrollment Services consists of the Green to Gold Program, Office of Admissions, Office of Student Financial Aid, Office of the Registrar and the Student One Stop Shop.

2013/14 Programmatic Priorities

As outlined in the Division's strategic plan, the 2013/14 annual programmatic priorities for the area of Enrollment Services includes the following:

- To increase the overall institutional enrollment;

To recruit and serve students who are an institutional fit; and

To improve delivery of services that are responsive to students' unique needs and that promote effective learning.

Summary of Area Progress

First-time Freshmen Applications and Acceptances for Fall 2014

The university has experienced an increase in applications for admission over last year. At this time last year the Office of Admissions had a total applicant pool 4,598 as compared to 5,609 applications received this year to date. This represents a 22% increase over last year. The total number of acceptances at this time last year was 1,932 as compared to 2,459 acceptances this year to date. This represents a 27% increase. The Office of Admissions is currently focusing on incomplete applications through mailings, telephone calls and emails in an effort to increase the yield. Efforts are focused on reaching incomplete applicants and assisting them with completing the application process and assisting accepted students with the enrollment process and submission of their housing deposits, where applicable.

• Continued Academic Quality Among Accepted First-time Freshman Students for Fall 2014

The University continues to observe quality among accepted prospective first-time freshmen students for fall 2014. The average cumulative high school GPA for accepted prospective first-time freshmen for fall 2014 to date is 3.2 as compared to 2.9 at this time last year. The average composite ACT score among prospective accepted first-time freshmen for fall 2014 is 20.